Shoebaloo, a Shoe Store with a New Dimension

Shoebaloo Flagship Store  mvsa_shoebaloo_kp5_dsc_1771

Distinguished Dutch architecture firm MVSA Architects turned to HI-MACS® to realise one of their latest creations, the new flagship store for Shoebaloo, the prestigious Dutch luxury shoe and accessories company located in the heart of Amsterdam.


A dynamic play of lines emerges from the display window, forming curved surfaces with different heights and dimensions and integrated lighting, where the shoes are displayed. The store comprises two elliptical spaces that gravitate towards each other in the center. At the rear is the counter and a large vertical elliptic vitrine, as well as a smaller display that houses accessories.

The sinuous walls are clad with HI-MACS® Alpine White. Continuing the play of lines in the walls, the displays are fashioned from thinner layers of translucent HI-MACS® Opal, backlit with LEDs.


The high durability and resistance of HI-MACS® also fit in perfectly with the Dutch studio’s philosophy of creating spaces that are able to respond to the changing demands of users and, above all, that stand the test of time. The acrylic solid surface was also ideal for creating the trademark waves in the store’s interior, thanks to its extraordinary thermoformability, seamless joins, and smooth feel. Moreover, HI-MACS® was chosen for the many properties that make it ideal for this setting: its surface is non-porous and impermeable, easy to join, clean, and maintain – all qualities that give it an additional added value.

The design of Shoebaloo’s Koningsplein store features a unique retail concept that suits the high-end designer shoes and accessories on display. Creating a radiant, welcoming space, more than just a store, Shoebaloo offers a spatial experience where shoes emerge like precious treasures.


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